World’s Highest-Paid Tennis Players 2024: For the past decade or so, Roger Federer was always the tennis player who earned the most money. But now, he has retired from tennis, and there’s a new player at the top of the earnings list.
In the last year, the top ten highest-earning tennis players made a total of $196 million. That’s less than the $316 million they made the year before. The reason for this drop in earnings is that Roger Federer and Serena Williams, who together earned $125 million in 2022, are no longer on the list. Instead, we have some new players who are making a lot of money.
NOTE
This ranking is based on information from Forbes.
World’s Highest-Paid Tennis Players 2024
So, according to Forbes, here are the highest-earning tennis players in the world for the year 2024.
1. Novak Djokovic
| EARNINGS | $38.4 million |
|---|---|
| Age | 36 |
| On-Court | $13.4 |
| Off-Court | $25 |
| Nationality | Serbia |
The player who won the US Open, French Open, and Australian Open in 2023, and was the runner-up at Wimbledon, is leading the ranking. During the Australian Open, Djokovic only lost one set on his way to the final. He defeated Stefanos Tsitsipas in the final to win his 10th Australian Open title. This victory also tied him with Nadal for the most men’s singles major titles and helped him regain the world No. 1 ranking. He also broke Steffi Graf’s record for the most weeks as the world No. 1 in both men’s and women’s tennis.
In the French Open, Djokovic reached his 34th major final by defeating Carlos Alcaraz in the semifinals. He went on to beat Casper Ruud in the final, securing his 23rd major title and becoming the first man to achieve a triple Career Grand Slam. This win also returned him to the world No. 1 spot.
At Wimbledon, Djokovic faced Jannik Sinner in the semifinals and won in straight sets. This brought him to his 9th Wimbledon final, where he faced Carlos Alcaraz again. However, he lost this final in five sets, ending his 34-match winning streak at Wimbledon since 2018.
He also won his third Cincinnati Masters title and his 39th Masters title. In a tough match against Carlos Alcaraz, Djokovic came from behind to win, even saving a championship point.
Additionally, Djokovic has a brand endorsement deal with Waterdrop beverages in 2023, which has contributed to his earnings.
2. Carlos Alcaraz
| EARNINGS | $31.4 million |
|---|---|
| Age | 20 |
| On-Court | $11.4 |
| Off-Court | $20 |
| Nationality | Spain |
Carlos Alcaraz, the young Wimbledon champion, is ranked second on the list of the World’s Highest-Paid Tennis Players in 2024. This is significant because the careers of the legendary trio, Federer, Nadal, and Djokovic, are winding down. Federer has already retired, and Nadal is likely to retire next year, while Djokovic is in the twilight of his career. Many believe that Carlos Alcaraz could be the next big thing in tennis because of his youth, current No. 1 ranking, and impressive achievements, including two Grand Slam wins and 12 titles.
In the 2023 Wimbledon final, Alcaraz defeated Novak Djokovic in a thrilling five-set match, putting an end to Djokovic’s remarkable 34-match winning streak at Wimbledon and securing the No. 1 ranking for himself. This victory made Alcaraz only the second player, after Andy Murray, to beat Djokovic in a Wimbledon final. Notably, Alcaraz also became the first player outside the “Big 4” (Federer, Nadal, Djokovic, and Murray) to win Wimbledon since Lleyton Hewitt in 2002.
However, in a rematch of their Wimbledon final, Alcaraz faced Djokovic again at the 2023 Cincinnati Masters final. Despite a strong start, Alcaraz lost the match in three sets, even though he had a championship point in the second-set tiebreak. This intense contest became the longest best-of-three-sets ATP Masters final and the lengthiest match in the tournament’s history, lasting for 3 hours and 49 minutes.
3. Iga Swiatek
| EARNINGS | $22.4 million |
|---|---|
| Age | 22 |
| On-Court | $8.4 |
| Off-Court | $14 |
| Nationality | Poland |
Iga Swiatek, the winner of the French Open in 2023, holds the third spot on the ranking of the World’s Highest-Paid Tennis Players in 2024. She had an impressive start to 2023 by becoming only the fourth woman in WTA history to maintain the world No. 1 ranking for 40 or more consecutive weeks during her first stint as the top-ranked player.
In July, Swiatek participated in the 2023 WTA Poland Open and made it to the final by defeating several opponents, including Nigina Abduraimova, Claire Liu, Linda Nosková, and Yanina Wickmayer. In the final match, she emerged victorious over Laura Siegemund, securing her first WTA 250 title and marking her 15th overall career title.
Beyond her performances on the tennis court, Swiatek has been expanding her endorsements. She signed with the influential agency IMG in September, and this year, she inked deals with Oshee sports drinks, On shoes and apparel, and Visa, further enhancing her off-court business ventures.
4. Daniil Medvedev
| EARNINGS | $20.1 million |
|---|---|
| Age | 27 |
| On-Court | $7.1 |
| Off-Court | $13 |
| Nationality | Russia |
Daniil Medvedev is the fourth highest-paid tennis player globally, earning more than $20.1 million in 2023. His income comes from both winning tennis tournaments and sponsorship deals. Throughout his career, he has accumulated over $30 million in prize money. He has endorsements from various brands, including Tinkoff Bank, BMW, and HyperX.
Medvedev is a rising star in tennis. He reached the world No. 1 ranking on February 28, 2022, and he is the current champion of the 2021 US Open. In the 2023 Wimbledon Championships, he was the third seed and reached the semifinals for the first time in this major tournament. To get to the semifinals, he won matches against Arthur Fery, Adrian Mannarino, Márton Fucsovics, Jiří Lehečka, and Christopher Eubanks, including a tight five-set match. However, he faced Carlos Alcaraz in the semifinals and lost in straight sets.
Medvedev has sponsorship deals with Lacoste for clothing and shoes, Tecnifibre for tennis racquets, and Bovet for watches. He also serves as an ambassador for BMW, Tinkoff Bank, and HyperX for gaming accessories, primarily in the Russian-speaking world. He used to be endorsed by Lotto for clothing and shoes until 2019. Since November 2021, he has been a promoter for the Guojiao 1573 brand and is currently associated with the RawQ brand as well.
5. Rafael Nadal
| EARNINGS | $15.5 million |
|---|---|
| Age | 37 |
| On-Court | $1.5 |
| Off-Court | $14 |
| Nationality | Spain |
Rafael Nadal, who has consistently ranked between 2nd and 3rd in the list of Highest-Paid Tennis Players, has dropped to the 5th position this time. This change is because he only participated in two Grand Slam tournaments this year due to an injury, and there’s speculation that he might retire from tennis next year. Despite this, he managed to earn $15.5 million, primarily from his endorsements with brands like Nike and Babolat.
Nadal recently started a partnership with Subway, appearing in advertisements alongside NBA star Stephen Curry. Additionally, in January, he invested in the E1 Series, a new electric raceboat league.
In the 2023 Australian Open, Nadal was the defending champion but unexpectedly lost in straight sets to Mackenzie McDonald in the second round. During the match, Nadal was significantly affected by a hip injury and received treatment throughout the game. Later in February, he officially announced his withdrawal from the Indian Wells and Miami Masters tournaments to recover from the injury he sustained at the Australian Open.
As a consequence of his injury and limited play, Nadal dropped out of the Top 10 ATP rankings for the first time since April 25, 2005, ending an astonishing streak of 912 consecutive weeks in the Top 10, which is the longest such streak in ATP rankings history.
6. Emma Raducanu
| EARNINGS | $15.3 million |
|---|---|
| Age | 20 |
| On-Court | $0.3 |
| Off-Court | $15 |
| Nationality | Britain |
Emma Raducanu’s earnings from tennis in 2023 are estimated to be approximately $15.3 million. This impressive sum is composed of both her prize money from tournaments and earnings from sponsorship deals. Regarding her prize money, she has earned $0.3 million.
The bulk of Raducanu’s earnings comes from her lucrative sponsorships, which are estimated to be valued at around $15 million. Her remarkable championship win at the age of 18 opened the doors to numerous endorsement deals, including partnerships with prestigious brands like Dior, HSBC, and Porsche. What’s more, even when she’s not on the tennis court, Raducanu has a substantial social media following of over three million fans across platforms like Instagram, Facebook, and X. This broad reach makes her an appealing choice for sponsors.
Despite being relatively new to the professional tennis scene, Emma Raducanu is already among the highest-paid tennis players globally. She also boasts the highest average engagement on her sponsored social media posts compared to any other female tennis player.
7. Coco Gauff
| EARNINGS | $15.2 million |
|---|---|
| Age | 20 |
| On-Court | $0.3 |
| Off-Court | $15 |
| Nationality | Britain |
In August 2023, Coco Gauff achieved a significant milestone in her tennis career by winning the Washington Open. She defeated Maria Sakkari in the final, securing her first WTA 500 singles title, which is also her most significant singles title to date. Notably, she became the first teenager ever to win this tournament.
Coco Gauff’s total earnings from tennis in 2023 are estimated to be around $15.2 million. This figure encompasses both her prize money earnings from tournaments and her income from sponsorship deals.
In terms of prize money, Gauff has earned $0.3 million. Currently, she holds the No. 6 ranking in the world. Gauff’s sponsorships are estimated to be valued at approximately $15 million. She has taken a measured and steady approach to developing her off-court business ventures, working closely with her agents at Team8 and her parents—her father Corey, who coaches her, and her mother Candi, who homeschooled her. In the course of this year, she has added three new partnerships with Baker Tilly, Bose, and UPS, further expanding her off-court portfolio.
8. Casper Ruud
| EARNINGS | $14.4 million |
|---|---|
| Age | 24 |
| On-Court | $6.4 |
| Off-Court | $8 |
| Nationality | Norway |
Casper Ruud is estimated to have earned approximately $14.4 million from tennis in 2023. This sum includes both his earnings from tournament prize money and sponsorships.
In terms of prize money, Ruud has accumulated $6.4 million in 2023. Interestingly, Ruud is known for his dislike of grass courts and chose not to participate in any grass court tournaments leading up to the Wimbledon Championships in 2023. Unfortunately, his Wimbledon journey was cut short in the second round, where he was defeated by the 142nd-ranked player in the world, Liam Broady, in a five-set match.
In addition to his prize money, Ruud’s sponsorships are estimated to be valued at approximately $8 million. He has endorsement deals with Vitamin Well beverages and SalMar farmed salmon in 2023.
Casper Ruud is considered a rising star in the world of tennis. Despite his relatively young age, he has already achieved significant success, and many expect him to continue making an impact on the tennis tour for years to come.
9. Naomi Osaka
| EARNINGS | $12.1 million |
|---|---|
| Age | 25 |
| On-Court | $0.1 |
| Off-Court | $12 |
| Nationality | Japan |
In 2023, Naomi Osaka has not participated in any tennis tournaments. She withdrew from the Australian Open, Indian Wells, and the Miami Open due to injuries and, subsequently, her pregnancy.
However, despite not being on the tennis court, Naomi Osaka continues to earn a substantial income from endorsement deals. Additionally, in April, her media company, Hana Kuma, successfully raised $5 million in funding. It’s noteworthy that Osaka, who was born in Japan but raised in the United States and represents Japan internationally, earned over $50 million in each of the past two years.
Even though she is not actively competing, these earnings place Naomi Osaka among the World’s Highest-Paid Tennis Players for 2023, underlining her strong commercial appeal and business ventures off the court.
10. Jessica Pegula
| EARNINGS | $10.9 million |
|---|---|
| Age | 29 |
| On-Court | $4.9 |
| Off-Court | $6 |
| Nationality | United States |
Jessica Pegula has indeed earned a total of $10.9 million from her tennis career, which encompasses both her tournament prize money and income from sponsorship deals. This demonstrates her success both on the court and in her endorsement ventures.
In the 2023 Wimbledon tournament, Pegula had a strong performance by reaching the quarterfinals. This achievement made her only the fifth American in the last 25 years to reach the quarterfinals at all four major Grand Slam tournaments. She secured her spot in the quarterfinals with a straight-sets fourth-round victory over Ukrainian player Lesia Tsurenko. However, her Wimbledon journey ended in the quarterfinals when she was defeated by the eventual champion, Markéta Vondroušová.
Currently ranked No. 6 in the world, Pegula is still eligible to earn prize money from Grand Slam tournaments and other WTA Tour events.
Off the tennis court, Pegula’s estimated net worth is around $6 million. She has secured endorsement deals in 2023 with brands such as Adidas, Yonex, and Ready Nutrition, contributing to her financial success and recognition in the tennis world.
